There is a good reason why the majority of businesses prefer to buy their own names rather than renting them. For starters, buying your own is much more cost effective.
Renting a name costs close to ten times as much as you get it for yourself and when your site fails, you are stuck with that rather than the substantial investment that you made when you bought it. So why go for the cheaper option?
The main reason to buy aged domain names is because you can control what your site visitors see. Some people visit your website without even knowing that you exist.
With your own name they will know upfront who you are, what your website is about and they will be able to view it accordingly.
Another advantage is that you will have the opportunity to register your trademark name. Some people may wonder why they would need to buy their own names when there are plenty of companies that can do this for them.
The answer is simple; if you want to have any sort of success online then it is essential that you own your own name because other people will confuse your website with those of your competition.
They will not believe that someone else has worked hard to achieve success within their industry and they will not visit your site.
Many people may have their own ideas about what names they would like to see on their site but they don't really know how to make them memorable.
Your name should have a level of relevance so that visitors will remember you. Think about what words other people might type into Google to find you.
That list is going to be very long and it may take some time for you to put together a meaningful list of names.
The other major concern that many people have related to trademark infringement. There is a huge amount of money to be made through websites that have a very similar name to yours.
If you happen to get hold of one of these names and use it in your own business you could open yourself up to massive legal action.
It may be possible for you to stop somebody else using your trademark, but it isn't easy to do without making it all the more difficult for yourself. If you do decide to pursue an instance of infringement, you could end up paying a huge amount of money.
The point of the matter is that you shouldn't buy aged domain names until you have done your research.
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